Privacy Policy
Last Updated: November 5, 2025
WhatsApp Commerce Platform
This Privacy Policy describes how WhatsApp Commerce Platform ("we," "us," or "our") collects, uses, and protects information when you use our WhatsApp commerce platform ("Service"). This platform enables businesses to sell products and accept payments through WhatsApp messaging.
1. Information We Collect
1.1 Information You Provide Directly
- Business Information: When you sign up as a merchant, we collect your business name, contact information, and business details
- Product Catalog Data: Product names, descriptions, prices, and images you upload to your catalog
- Communication Data: Messages you send through our platform, including order confirmations and customer communications
- Payment Information: Payment details processed through our third-party payment processor (Stripe)
1.2 Information Collected Automatically
- WhatsApp Interaction Data: Phone numbers, message timestamps, message content, and interaction patterns from WhatsApp conversations
- Device and Technical Information: IP address, browser type, operating system, device identifiers, and usage analytics
- Log Data: Server logs including access times, pages viewed, and error information
- Cookies and Similar Technologies: Session tokens and authentication data
1.3 Information from Third Parties
- Meta (Facebook): WhatsApp Business Account data, business verification status, and API usage information
- Stripe: Payment processing data, transaction records, and billing information
- Telnyx: Phone number provisioning and SMS delivery data
2. How We Use Your Information
2.1 Providing the Service
- Process and fulfill orders placed through WhatsApp
- Send order confirmations, receipts, and delivery updates
- Manage your product catalog and business profile
- Facilitate payment processing and transaction management
2.2 Communication
- Send transactional messages related to orders and service updates
- Respond to customer inquiries and support requests
- Send important service announcements and updates
2.3 Business Operations
- Analyze platform usage and performance
- Improve our services and develop new features
- Process payments and manage billing
- Comply with legal obligations and prevent fraud
2.4 Analytics and Improvement
- Monitor service performance and user engagement
- Troubleshoot technical issues and improve platform reliability
- Analyze usage patterns to enhance user experience
3. Information Sharing and Disclosure
3.1 Service Providers
We share information with trusted third-party service providers who help us operate our platform:
- Meta (WhatsApp Business API): To send and receive WhatsApp messages and manage business accounts
- Stripe: To process payments and manage billing
- Telnyx: To provision phone numbers and send SMS messages
3.2 Business Partners
- Customer Data: We share customer phone numbers and order details with merchants to fulfill orders
- Analytics Partners: Aggregated, anonymized data for business intelligence purposes
3.3 Legal Requirements
We may disclose information when required by law, legal process, or government request, or to protect our rights, property, or safety, or that of our users or the public.
3.4 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction:
- Encryption: Data transmitted over networks is encrypted using industry-standard protocols
- Access Controls: Strict access controls and authentication requirements for our systems
- Regular Audits: Security monitoring and regular vulnerability assessments
- Data Minimization: We collect only the information necessary to provide our services
5. Data Retention
We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy:
- Account Data: Retained while your account is active and for a reasonable period after closure
- Transaction Data: Retained for tax, legal, and accounting purposes (typically 7 years)
- Communication Data: Retained for customer service and dispute resolution purposes
- Analytics Data: Aggregated data retained indefinitely; individual logs retained for 90 days
6. Your Rights and Choices
6.1 Access and Portability
You can request a copy of the personal information we hold about you in a portable format.
6.2 Correction
You can update or correct your account information at any time through our dashboard.
6.3 Deletion
Data Deletion Request Process: To request deletion of your data, please contact us at privacy@whatsappcommerce.com with the subject line "Data Deletion Request". We will process your request within 30 days, except where retention is required for legal, regulatory, or legitimate business purposes.
6.4 Opt-out
You can opt out of marketing communications and certain data processing activities.
6.5 Data Portability
You can export your business data, including catalog and order history, in standard formats.
7. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and adequacy decisions.
8. Children's Privacy
Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
9. Third-Party Services
Our platform integrates with third-party services. These services have their own privacy policies:
We encourage you to review these policies when using our platform.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your session and authentication status
- Remember your preferences and settings
- Analyze platform usage and performance
- Provide personalized experiences
You can control cookie settings through your browser, though this may affect platform functionality.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending an email notification (if applicable)
- Displaying a prominent notice in our platform
Your continued use of our service after changes become effective constitutes acceptance of the updated policy.
12. Contact Us
13. Data Protection Officer
[If applicable: Contact information for your Data Protection Officer]
14. Complaints
If you believe your privacy rights have been violated, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.